Frankly My Dear UK talks to Matthew Eames, the brains behind The Lowry’s innovative PAY WHAT YOU DECIDE season
When The Lowry launched their Pay What You Decide (PWYD) season back in January 2017, it seemed like a bit of wacky idea. Instead of paying for a ticket in advance, audiences are asked to decide how much they want to pay for the performance at the end of the night. Sounds a little risky right? Yet it’s a risk that seems to have paid off...
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