Just how popular are film reviews and how influential are they?
From theatre and book publishing to music and art, online reviews play a major role in predicting consumers’ tastes and influencing purchase behaviour. Within the movie industry, online reviews and word-of-mouth is strongly believed to be critical to film’s box office success. But just how popular are film reviews and how influential are they? Frankly, My Dear investigates with a little help from our readers…
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